Those warnings are courtesy of WhatsApp, the mobile messaging service acquired by Facebook in 2014. In a TV commercial, a mailman hands already-opened letters and packages to outraged recipients, before telling them that “every text you send is just as open as your letters.” The consequence, outlined next to the text bubble: “If your personal texts aren’t end-to-end encrypted, it’s not private.” “I think I left the car unlocked, can you check?” reads a text message displayed on one of the billboards. Since the start of this year, a series of advertisements have appeared on television screens and billboards across the United States, with ominous warnings to texters.
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