Catia has massively overshot what the architectural market demands and so architects have looked elsewhere for a more affordable product in Revit that is ‘good enough’ for its needs. Dassault Systèmes doesn’t publish the price of Catia, but as the saying goes, if you have to ask the price, you can’t afford it. So why don’t more architects use it? Quite simply because it is expensive, prohibitively more expensive. But consider this, if architects really wanted the Rolls Royce of BIM, why aren’t they using Dassault Systèmes Catia? Catia is infinitely more powerfully than any of Autodesk’s software. Given the content of the open letter to Autodesk, I appreciate the irony in suggesting that Revit may be overshooting market demands. One of which is that Autodesk, are working on the ‘next-generation platform for AEC’, a subject which we’ll return to later. 3 The post acknowledges the fact that Revit’s architecture functionality didn’t progress as quickly as it should, but he disputed many other points in the original open letter. With anger growing, Autodesk’s CEO Andrew Anagnost finally responded, some three weeks later. Instead, it was about Autodesk’s hollow promises of listening to customers when history has repeatedly demonstrated that this is not their modus operandi. For some, it was not about cost and performance.
Bunszel claimed, “while we don’t agree with everything in the letter, we are committed to listening.” This comment served only to fuel the fire, and social media went into overdrive. Autodesk predictably went into PR mode and tried to minimise damage. 2 And this is where things start to unravel for Autodesk.
It was unusual in the sense that it received the attention of Autodesk’s CEO.Ī few days after the open letter was published, Autodesk’s Senior Vice President, Amy Bunszel, responded. 1 It was not unusual in the sense that someone wrote an open letter – this has happened in the past. Seventeen firms, including Zaha Hadid Architects, Rogers Stirk Harbour and Partners, and Grimshaw, published an open letter demanding better value. But last month, something very unusual happened. For years, Architects have complained about Revit’s lack of development and rising costs.
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